Does look cool! I do think that the painting/modelling aspect of this hobby is what really draws me in, though. Heck, the game mechanics of Mordheim are relatively simple (aside from house-rule interpretations), and so it doesn't surprise me that there's something like this out there. It does seem to be a cool way to draw people in, but again, having that model in your hands that you painted yourself is something that just isn't replicated any other way.