Rousing Sermon

If any of you are familiar with the Protectorate of Sigmar warband, you might've come across the skill Rousing Sermon. It goes a little something like this:

Quote :

A Rousing Sermon must be declared at the beginning of a players turn. The Warrior Priest and all friendly models within 6" gain +1 attack during that Hand to Hand combat phase. There may only be one Rousing Sermon per game.

My question is, does it:
A) Activate before the h2h combat, so that all within 6", before declaring charges, are affected by it
B) Activate during the h2h combat, so that all within 6", in the close combat phase, are affected by it

And as a bonus question: What happens if the Warrior Priest is killed before he has his turn in the close combat phase in the case of B)? Some failed Sermon, eh'

I go with A since it happens at the start of your turn.

For the bonus round, I would be inclined to rule that the sermon is still in effect.

If A) is the case, then my bonus question doesn't matter. We're going with A) as well, since it makes most sense - just gotta remember to measure before moving chargers!